An end in sight, you pin it?

I am currently working on finishing a Bachelors Degree in Technology Management from University of North Georgia and am trying to get through this last semester. I WILL graduate in December of this year.

In my Strategic Management course, for our final project, we are supposed to research and present on a company that was started in the last ten years that is now worth at least $1 billion. Our group chose Pinterest as the company that we would research. During this research, it has been interesting to learn that Pinterest does not sell ads like many other social media sites but does fundraising from investors in order to gain the money to keep the site running. I have been researching what makes the company so successful:

• It is simple. It uses a virtual bulletin board and pins in which users pick and pin favorite photos that are streaming on the site. Each of these pictures is linked to the site in which the photo originated, giving background information on how to cook/create/piece together the item.
• It touches the visual stimulation portion of our brains. We enjoy seeing items and not just reading about them. It gives a look into our potential future and not the right now.
• It speaks to our need to collect things. We can collect whatever we want to our hearts desire and do not have to take up space on a shelf.